Centre for European Perspective is joining forces with the U. S. Department of State for the second edition of training within the project »Enhancing Digital Diplomacy Activities in the Western Balkans and Eastern Europe”. The programme aims to strengthen the capacities of the public institutions to plan, coordinate and prepare digital campaigns through various digital communication tools.
The first training that was held in Bled, Slovenia, from 28 to 30 November 2017, offered knowledge about the digital presence, European digital media landscape, audience identification, story-telling, digital ecosystem and strategy creation, digital campaigns, visual contents and digital media.
An advanced public relations training, focusing primarily on digital diplomacy, will take place in Bled and Ljubljana, Slovenia, from 10 to 13 April 2018. Besides theoretical communication framework this training will develop in-depth knowledge on digital journalism, digital crisis communication, photography and info-graphics design, camera usage, digital campaigns and media.
Experts from the U.S. Department of State, private sector, academia and returning participants as well will share their knowledge and experiences with digital representatives from Albania, Bosnia and Herzegovina, Georgia, Kosovo, Macedonia, Moldova, Montenegro, Serbia, Ukraine and Slovenia.