The Best Communications Strategist of the European Union Turned 135 Years Old Last June
admin292021-11-25T14:54:24+00:00Written by: Charlélie Jourdan, Creative Strategist, Trainer & Speaker at 75percent.eu 70 years ago, one of the best communication strategists of the European Union came up with a series of steps to ensure that Europe would always shine. In 1950, Robert Schuman stated "Europe will not be made all at once, or according to a single plan. It will be built through concrete achievements which first create a de facto solidarity." Put in communication terms: "stop using big intangible ideas for branding" and instead "focus on what is already being done". Schuman laid out the exact step-by-step path to make [...]