How to deal with disinformation


  Written by:  Roman Osadchuk, Eurasia Research Assistant, Atlantic Council’s Digital Forensic Research Lab Jakub Kalenský, Senior Fellow, Atlantic Council’s Digital Forensic Research Lab   What is disinformation? Academics and researchers[i] oppose the use of the term “fake news” due to its vague and broad nature, and distinguish between three concepts of information addressing various kinds of false information: disinformation, misinformation, and malinformation. While many definitions of disinformation exist, most of them agree that this sort of information is “deceptive”[ii] and “intentional”. Claire Wardle and Hossein Derakhshan define disinformation as false information that is “deliberately created to harm a person, social [...]

How to deal with disinformation2021-09-17T07:10:06+00:00

7 Steps to Social Media Success in Digital Diplomacy – A winning formula for government agencies


Written by:  Joanne Sweeney, CEO, Public Sector Marketing Institute and Author, Public Sector Marketing Pro   Digital communications transformation in Government and public sector is shaking up traditional work practices, challenging leadership’s personal bias and re-framing the fundamental premise of ‘in the public interest’. Add in a global pandemic and you have no choice but to rethink digital diplomacy in a world where there are more people using social media than are not. The public interest, previously dictated by civil and public servants, politicians and policy makers, is increasingly in the hands of the people – those that Governments are there [...]

7 Steps to Social Media Success in Digital Diplomacy – A winning formula for government agencies2021-09-10T11:38:13+00:00

The Science of Hashtags by Matthias Lüfkens


Written by:  Matthias Lüfkens, Founder & CEO at DigiTips, Founder of Twiplomacy.   Which and how many hashtags will make a post go viral? Hashtags are the lubricant of social media. Just as oil makes engines run smoothly, tags and hashtags help aggregate and categorize similar content on social media. A popular and trending hashtag might make your social media post stand out; however, hashtags are no silver bullet for your content to go viral. The historic tweet picturing a plane in the Hudson River went viral without any hashtag. Former U.S. President Donald Trump rarely used hashtags in his tweets [...]

The Science of Hashtags by Matthias Lüfkens2021-08-26T15:05:22+00:00

Digital Marketing: Trust-Building Tool for Government Communicators by Lauren Hug and Jacob Anderson


Written by:  Lauren Hug, Founder and Principal of HugSpeak Consulting, Author of Digital Kindness Jacob Anderson, Community Engagement & Public Participation Manager City of Colorado Springs   In this noisy, digital world, audiences are bombarded with catchy, carefully drafted, meticulously targeted marketing messages -- and are increasingly tuning them out. With so many messages coming at them, it’s hard for people to know which ones are worth their attention. Faced with overwhelming information and options, people look for “social proof,” turning to those they trust for guidance. Accordingly, messages from friends, family, and any source a person trusts (regardless of whether the [...]

Digital Marketing: Trust-Building Tool for Government Communicators by Lauren Hug and Jacob Anderson2021-08-26T14:55:10+00:00

The Influencer Dilemma – Building Influence by Working With Influencers


Written by:  Roger Croix Webb Public Diplomacy Practitioner, on Leave of Absence from the United States Department of State.* *The views and opinions expressed in this essay are exclusively those of its author and are not in any way meant to reflect the opinions or policies of the US Government. “No man is exempt from saying silly things; the mischief is to say them deliberately.”                                                                                                                        Michel de Montaigne There was a moment in history when the United States was desperate for a friend. The fledgling nation was a year into its war of independence and faced certain defeat at [...]

The Influencer Dilemma – Building Influence by Working With Influencers2021-08-19T17:38:34+00:00

Era of Digital Diplomacy Acceleration


  Written by: Miriam Možgan Former journalist, former Secretary-General of the Bled Strategic Forum, strategic communication advisor, digital diplomat, currently working at the Slovenian Diplomatic Academy.   The digitalisation of diplomacy has been constantly shaped by offline events. From remote working to diplomacy, banking, and online retail, the pandemic has compressed a year’s worth of transformation into months, bringing with it a dramatic shake-up in how people live, where they work, and how they socialise, and in how governments communicate to each other and with their public. We have witnessed diplomats adopting Zoom and Webex technologies, dropping their risk-averse costumes and adopting [...]

Era of Digital Diplomacy Acceleration2021-07-06T13:57:51+00:00

Digital diplomacy is your friend … as long as you remember that friendship is a two-way street


Written by: Marina Marković Head of the Public Diplomacy Office, Ministry of Foreign Affairs of the Republic of Serbia   First of all, I hope that you are all well, that these strange, sometimes even scary times marked by COVID-19 have not been too harsh on you, that you and your close ones are all doing well, and that we shall soon have an opportunity to meet in person to do a proper EDDE (European Digital Diplomacy Exchange … I like all these words, but my favourite one has become exchange, in the sense of a proper, in-person chat—the EDDE has [...]

Digital diplomacy is your friend … as long as you remember that friendship is a two-way street2021-04-29T09:30:51+00:00

Defence Against Disinformation and Attacks on Democracy


Written by: Ilija Zhupanoski Digital Communications Advisor to the Prime Minister of North Macedonia   The use of information and communication technologies can be very helpful when it comes to attaining traditional diplomacy goals. The information shared on social media rapidly spreads across the globe, carrying messages, images or videos from one country to attract sympathies of citizens in another country. In the modern world of today, digital communications have allowed governments to significantly increase transparency of their institutions by regularly providing information to citizens and enhanced their openness, maintaining the citizens’ high level of trust in the authorities. The same [...]

Defence Against Disinformation and Attacks on Democracy2021-03-19T10:32:07+00:00

Opinion: “Clubhouse” – A non-silent revolution


Written by: Alex Roitman Moldovan career diplomat, a founding member of the European Digital Diplomacy Board.   Audio-only social media app. My morning started unusually. I was listening to what seemed to be a phone conversation between Russian bloggers (Ilya Varlamov), civil activists, lawyers (Ilya Novikov), and participants all the way from Moscow and Saint Petersburg down to Rostov. They were sharing their thoughts on coronavirus restrictions and vaccination, politics in Russia and worldwide, or weather, as if they are gathered in a room, to which I was also invited, better said, to which I got by mistake. I kept my [...]

Opinion: “Clubhouse” – A non-silent revolution2021-03-09T14:49:51+00:00

The positive changes 2020 brought to Lithuania’s digital diplomacy


Written by: Mykolas Mazolevskis Chief Officer at the Ministry of Foreign Affairs of the Republic of Lithuania Communication and Cultural Diplomacy Department Public Information Division, who is responsible for MFA’s digital communication on different social media platforms.   At the beginning of 2021, when we talk about the year 2020, when we even (dare to) remember the year that passed not so long ago we tend to think about it in a bad way. Well apparently most of us do. We watch video reviews about how the year was the worst in a century or spend an evening sitting on a [...]

The positive changes 2020 brought to Lithuania’s digital diplomacy2021-02-05T11:33:52+00:00
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