Mengeš, Slovenia – 4th September to 6th September, 2024
In an era where digital communication is both a powerful tool and a formidable challenge, government communicators must adapt to a rapidly changing landscape. To support these efforts, the U.S. Department of State and Centre for European Perspective (CEP), are hosting a specialized three-day training on the topic of “Advanced Digital Strategic Messaging.”
This event, that will take place in Mengeš, will bring together government communicators from 19 different countries to enhance their skills in digital strategic messaging. The training is designed to equip participants with cutting-edge tools and techniques needed to navigate today’s complex communication environment.
Participants will engage in intensive sessions led by esteemed international experts from different fields. The training will cover various topics including digital presence in the digital society, support for the connection through engaging dialogue, focusing on opportunities for podcasts creation, possibilities of cooperation with influencers, as well as theoretical and practical knowledge on the integration of advanced visuals and multimedia elements into messaging. In addition to technical skills, the program will address critical areas such as crisis communications and strategies to counteract disinformation—key components for maintaining credibility and trust in governmental messaging.
The project is a result of cooperation between the U.S. Department of State, and the Centre for European Perspective in partnership with the Ministry of Foreign and European Affairs of the Republic of Slovenia in the scope of the programme of Development Cooperation and Humanitarian Aid.
