The future is digital and it is of great importance for the public institutions, governments, ministries, embassies to get on board and embrace the potentials of the new technologies. Unlike the traditional diplomacy, digital diplomacy allows anyone, everyone, anywhere, anytime to have a voice. Individuals are no longer just passive receivers of information, they can respond, influence and contribute. This is the way to engage the public in the broadest sense into the decision-making processes, but also to engage into a multi-channel communication flow.
In order to build the knowledge base in the field of digital diplomacy in the Western Balkans and Eastern Europe, Centre for European Perspective is working together with the Ministry of Foreign Affairs of the Republic of Slovenia and the United States Department of State. New development cooperation project »Enhancing Digital Diplomacy Activities in the Western Balkan and Eastern European Countries” is kicking-off next week, addressing and bringing together the public institutions PR and digital services.
An advanced public relations training, focused on digital diplomacy, taking place in Bled, Slovenia, from 28 to 30 November 2017, will offer in-depth knowledge about the importance of the digital presence, European digital media landscape, audience identification, story-telling, ecosystem and strategy creation, digital campaigns, visual contents and digital media (such as Twitter, Facebook, YouTube).
Over 70 participants from Albania, Bosnia and Herzegovina, Georgia, Kosovo, Macedonia, Moldova, Montenegro, Serbia, Ukraine and Slovenia will get a chance to work with the digital engagement experts from the U.S. Department of State, academic or private sector as well as experts of the Ministry of Foreign Affairs of Slovenia. The programme aims to strengthen the capacities of the public institutions to plan, coordinate and prepare digital campaigns through various digital communication tools.
The project is part of the CEP program activities financed by the Ministry of Foreign Affairs in the scope of international development cooperation, this time in cooperation with the US Department of State.