The European Digital Diplomacy Exchange (EDDE) invites you to join us on Thursday, February 15, from 16:00 to 17:00 CET for a virtual lecture Do’s and Don’t’s of Governmental Voice in Social Media, with Matt Navarra.

Matt Navarra’s twenty-year career spans from the public to the private sector. At the beginning of his career, the world of social media was still non-existent, but it has undergone a remarkable evolution in the last two decades. Social media has become our everyday, our new reality. The last twenty years have reshaped the way we connect, communicate and consume. It has influenced the political and business sphere, culture, and education system. To remain relevant and influential, everyone must adapt. While the private sector is aware of that and has been working on it since day one, the slow-paced changes of the public sector oftentimes cannot follow a continuously evolving digital environment. The session will delve into a large barrage of content around social media platforms, the latest social media industry news, platform updates, as well as new tools and features, among them ‘creator economy tools’. Navarra will share his tips, tricks and tactics for managing your social media accounts. Having previously worked in a public institution, he is also very well aware of the challenges of that world and the distinctions between private and public. He will address some controversial topics like elections, AI, misinformation and institutional regulation of social media.

Bio: Matt Navarra is one of Europe’s most well-known and in-demand social media experts. With over twenty years of experience in the industry, Matt has worked with some of the world’s biggest brands. His previous clients include BBC, ITV, ITN, United Nations, International Red Cross, U.S. Food and Drug Administration (FDA), Mozilla, Monzo, and Pinterest. Earlier in his career, Matt was Director of social media at The Next Web and was a Digital Communications Advisor for the UK Government. Matt founded ‘Geekout’, an ever-expanding community and suite of resources for social media professionals. As part of ‘Geekout’, his Facebook community has over 35,000 members and his weekly Newsletter has over 30,000 subscribers. Every Friday, Matt rounds up everything new and noteworthy in the world of social. He also established a so-called ‘Geekout Pro’, an exclusive community for talented social media managers on WhatsApp. Members get access to breaking social media news and exclusive connections with the world’s top social media pros. Pro members also get access to a beta app invites channel and are among the first to test hot new social apps.  As a leading social media expert, Matt is frequently invited to comment on BBC News, Sky News, NBC Europe, CNN and other channels. With that role, he has also appeared in several high-profile documentaries, including: ‘Depp vs Heard’ (Netflix), Panorama (BBC), and ‘Nicola Bully – The Whole Story’ (Channel 5).

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