On 28 and 29 November 2022, the Centre for European Perspective (CEP) in the scope of the project European Digital Diplomacy Exchange (EDDE) conducted a training in North Macedonia, aimed at bolstering capacities of their strategic government communication capacities. The training brought together government communicators, coming from different state institutions. Fully packed agenda aimed at strengthening their skills to be better prepared for the fast-paced and ever-changing digital communication environment.
At the beginning of the training, we were addressed by H.E. Ms Angela Agler, U.S. Ambassador to North Macedonia and Mr Bojan Maricikj, Deputy Prime Minister for European Affairs of the Republic of North Macedonia.
After the welcoming remarks and icebreakers, participants took a closer look at the digital future, the policy as a lifestyle, digital campaigns, and how to work with Influencers. All four theoretical sessions were followed by short practical follow-up sessions in which local representatives presented the practical application of the theory through case studies. Understanding, identifying and responding to disinformation, and social media analytics sessions were the last two theoretical sessions of the training. On the other hand, the practical part, consisting of three sessions, allowed participants to enhance their photography, videography, and graphic design skills.
The project is a result of cooperation between the U.S. Department of State, the U.S. Embassy in Ljubljana, and the Centre for European Perspective.
The project is partially financed by the Ministry of Foreign Affairs of the Republic of Slovenia in the scope of the program activities of international development cooperation.