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Centre for European Perspective is joining forces with the U. S. Department of State for the second edition of training within the project »Enhancing Digital Diplomacy Activities in the Western Balkans and Eastern Europe”. The programme aims to strengthen the capacities of the public institutions to plan, coordinate and prepare digital campaigns through various digital communication tools.The first training that was held in Bled, Slovenia, from 28 to 30 November 2017, offered knowledge about the digital presence, European digital media landscape, audience identification, story-telling, digital ecosystem and strategy creation, digital campaigns, visual contents and digital media. An advanced public relations training, focusing [...]

 The future is digital and it is of great importance for the public institutions, governments, ministries, embassies to get on board and embrace the potentials of the new technologies. Unlike the traditional diplomacy, digital diplomacy allows anyone, everyone, anywhere, anytime to have a voice. Individuals are no longer just passive receivers of information, they can respond, influence and contribute. This is the way to engage the public in the broadest sense into the decision-making processes, but also to engage into a multi-channel communication flow.In order to build the knowledge base in the field of digital diplomacy in the Western Balkans and [...]

Centre for European Perspective is joining forces with the Ministry of Foreign Affairs of the Republic of Slovenia and the United States Embassy in Slovenia in order to implement a new development project »Enhancing Digital Diplomacy Activities in the Western Balkan and Eastern European Countries” that will address public relations services of the ministries of foreign affairs from Albania, Bosnia and Herzegovina, Georgia, Kosovo, Macedonia, Moldova, Montenegro, Serbia and Ukraine.The project encompasses a digital diplomacy training course, advanced public relations training and further activities of the alumni network, supported by high-quality supporting materials. Bringing together digital engagement experts from the Department [...]